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Understanding and growing your audience

Start Time:
17/01/2017, 10:00am
The Pitt Building
University of Cambridge, CB2 1RP

About the event

Understanding and growing your audience.

Are you keen to know more about and build your audience online? Join Owen Hopkin, Head of Audience Development and Distribution for The Space, and an expert panel of guests, for a practical workshop exploring audience development and engagement using digital tools and platforms.

What does the digital landscape offer in terms of audience insights, reach and engagement? This free workshop will help you identify new and potential audiences online and provide practical steps to target them effectively. It will also outline the opportunities afforded by the increasing number of digital platforms.

Which content works to engage audiences in an online environment? And which tools exist to help you test, learn and improve your marketing to improve engagement and conversion? Using real examples we will work through what works and what doesn’t in social media and wider digital campaigns.

The day is aimed at marketing, communications and audience professionals in the arts with a solid base knowledge and experience of audience development who wish to enhance their digital understanding and skills.

We have 25 places available on this workshop so book soon to avoid disappointment.

We will contact you by Friday 13th January with further details of the day.

Registration is from 10.00am. First session starts at 10.30am.

In association with

BBC Academy