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Knowing your online audience

The first step in creating an audience-centred web experience is getting to know your online audience and what they want.

This article introduces tools including Google Analytics and Hitwise: AudienceView that can help you profile your online audience and explains how you can use them to find out what content works best for them.

For more on Google Analytics try our other resources: Get started with Google AnalyticsGoogle Analytics 101Google Analytics Part One: Bounce Rate and Part Two: Pages per session and average session duration.