Categories: Guides

A person of colour stands on stage smiling broadly with their arms outstretched. They have curly hair and are dressed in brightly coloured clothes. They stand in front of celebratory balloons that read 'Happy Birthday Gurrrl' .
Refreshing your digital content December 16, 2024

Thinking about refreshing your digital content? Her's some advice to optimise your digital platforms and better connect with your audiences.

3D illustration of 3D humanoid avatars at a virtual exhibition of NFT pictures in the meta universe.
What audiences want from immersive experiences September 22, 2024

What makes an immersive experience genuinely meaningful and memorable from the audience's perspective? Where does mainstream audience demand lie?

A dark room that displays neon letters across its walls
What do we mean when we talk about online abuse? September 16, 2024

Online abuse is a catch-all term that covers a range of digital actions and behaviours. What are they?

A person sat at a desk and a laptop. The screen displays online safety symbols
Countering online abuse: advice for individual artists and team members September 9, 2024

Why privacy check-ups are vital and what to think about.

Two people look at a computer screen, examining their content analysic
How to do an online abuse audit: a guide for organisations and individuals September 9, 2024

Keeping safe online. Advice on how to do an online abuse audit.

Photograph of three people with VR headsets on
The Online Safety Act and safeguarding users in digital projects August 28, 2024

An introductory overview of the Online Safety Act for cultural organisations.

Illustration of a person smiling and holding up a magnifying glass to look at social media icons: a heart icon, a comment icon and a share icon.
Our approach to evaluating digital experiences June 12, 2024

A practical framework for evaluating digital cultural experiences

Illustration of a diverse group of people engaging with various digital media.
Evaluating audiences for digital experiences June 12, 2024

Areas to consider when evaluating a digital project

Illustration of a diverse group of people engaging with various digital media.
1. Who are you reaching and engaging? June 12, 2024

Well-designed evaluation can help you understand the types of audience engaging and therefore whether your marketing is well targeted

Illustration of a diverse group of people engaging with various digital media.
2. How are audiences finding and interacting with your work?  June 12, 2024

In an online context there are lots of interactions that people have which you can track to understand what is working well about the experience you are offering and what you might do to improve it.