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Building an online audience for your work

Start Time:
04/12/2019, 10:00am
End Time:
04/12/2019, 04:30pm
Location:
Arnolfini, 16 Narrow Quay
Bristol BS1 4QA

About the event

The Space, in association with Arts Council England, present a workshop exploring ways in which you can strengthen existing relationships with your audience, and extend the reach and impact of your work online.

Head of Audiences for The Space Rob Lindsay, and Head of Distribution Sarah Fortescue will be joined by Tongue Fu producer Liz Counsell for a day that will cover"

Understanding existing and potential audiences

You may already have an appreciative following, but how can you enrich those relationships online? How can you combat the algorithms that control social media, and make them work for you? And how can you connect with people who you know will love you and your work, but who simply haven’t found you yet? We’ll introduce ways to audit your existing online presence, and think about ways to reach out further.

Choosing distribution channels

With so many platforms, from your own website or Instagram account to partnering with a content channel, how do you make the decisions on where best to focus your efforts? We’ll share the steps you can take to develop an effective online distribution plan, and to ensure that your energies and resources are being spent in the right areas.

Creating content that audiences love

Using case studies and examples to illustrate, we’ll look at appealing, engaging content created by arts organisations, artists and others, deconstructing what worked and how they did it. Liz Counsell will reveal how spoken word company Tongue Fu have learned to punch above their weight online; they’re a tiny team, but it hasn’t stopped them generating tens of thousands of online views.

Across the day presentations and case studies will be mixed with practical exercises, so delegates can develop a plan for building audiences that’s specific to their own work or circumstances.


Further information

The workshop is intended for arts and cultural organisations and practicing artists who wish to enhance their understanding of and relationship with audiences online.

Registration is from 10.00am. First session starts at 10.30am.

Workshop costs: £25 per person, including lunch. The Space offers the workshop content free of charge but makes a charge of £25 per attendee to cover venue and catering costs. If this charge affects your ability to attend please email events@thespace.org and we will see if we can help.