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Building an online audience for your work
December 4, 2019 @ 10:00 am - 4:30 pm
Workshop brought to you by The Space, in association with Arts Council England.
Head of Audiences for The Space Rob Lindsay, and Head of Distribution Sarah Fortescue will be joined by Tongue Fu producer Liz Counsell for a day that will cover:
Understanding existing and potential audiences
You may already have an appreciative following, but how can you enrich those relationships online? How can you combat the algorithms that control social media, and make them work for you? And how can you connect with people who you know will love you and your work, but who simply haven’t found you yet? We’ll introduce ways to audit your existing online presence, and think about ways to reach out further.
Choosing distribution channels
With so many platforms, from your own website or Instagram account to partnering with a content channel, how do you make the decisions on where best to focus your efforts? We’ll share the steps you can take to develop an effective online distribution plan, and to ensure that your energies and resources are being spent in the right areas.
Creating content that audiences love
Using case studies and examples to illustrate, we’ll look at appealing, engaging content created by arts organisations, artists and others, deconstructing what worked and how they did it. Liz Counsell will reveal how spoken word company Tongue Fu have learned to punch above their weight online; they’re a tiny team, but it hasn’t stopped them generating tens of thousands of online views.
Across the day presentations and case studies will be mixed with practical exercises, so delegates can develop a plan for building audiences that’s specific to their own work or circumstances.
Information about the BFI’s Young Audience Fund
We will also be joined by Jackie Edwards, Head of Fund for the BFI Young Audiences Fund, to talk through the opportunities of the fund for UK based content producers who are interested in reaching audiences aged 0-18.
The Young Audiences Content Fund (YACF) has been established to support the creation of distinctive, high-quality content for audiences up to the age of 18 for delivery on Ofcom regulated, free to access, public service platforms with significant UK audience reach. This £57M Fund from UK Government and administered by the BFI supports production and development of content that has public service broadcast values – that entertains, informs and reflects the experiences of children and young people growing up in the UK today.
The Fund is open to UK independent producers with exciting and innovative ideas for young audiences.
More information can be found here: https://www.bfi.org.uk/supporting-uk-film/production-development-funding/young-audiences-content-fund
The workshop is intended for arts and cultural organisations and practicing artists who wish to enhance their understanding of and relationship with audiences online.
Registration is from 10.00am. First session starts at 10.30am.
Workshop costs: £25 per person, including lunch. The Space offers the workshop content free of charge but makes a charge of £25 per attendee to cover venue and catering costs. If this charge affects your ability to attend please email [email protected] and we will see if we can help.