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Digital Forum – Theatre Forum Ireland
February 5, 2021 @ 9:30 am - 2:00 pm
In partnership with Theatre Forum Ireland, this online initiative aims to share digital thinking and resources to support those in the performing arts community.
The programme was made up of four sessions across two days.
Session 3 – Producing, filming and distributing long-form live content
Friday 5 February 10:00 – 11:30
This session focussed on larger scale venues, companies, festivals and their producers.
Using indigenous case study examples, the session included three discursive presentations about different aspects of producing and distributing ‘captured’ content. There was also a conversation with expert panel including artistic directors and producers.
Session 4 – Marketing communications
Friday 5 February 12:00 – 13:30
Focusing on marketing and communications teams in mid to larger scale arts centre, festival and production companies, this session helped with:
- identifying audiences online
- deciding which platforms are important to build sustainable communities rather than one-off spikes in engagement
- engaging with existing as well as new audiences in 2021 and beyond.
The session included a facilitated discussion with contributions from marketing teams successfully navigating the online environment while deepening and strengthening engagement with audiences.