Engaging audiences with contemporary art – part of the ARTIST ROOMS webinar series

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Engaging audiences with contemporary art – part of the ARTIST ROOMS webinar series

May 13, 2021 @ 2:00 pm - 4:00 pm


After a year of lockdown, engaging audiences through digital platforms became more important than ever before. This webinar, led by The Space for National Galleries of Scotland and Tate seeks to demystify online engagement and improve the confidence of those who find the online world overwhelming.


Who is this session for?

Museum and gallery professionals who:

  • Work with digital content generation across web and social media
  • Want to know more about building an online presence and grow audiences


What we explore:

  • How digital strategies can provide focus and enable you to achieve more
  • Identifying online audiences
  • How to establish an individual voice in a seemingly crowded marketplace
  • How to create sustainable social content with limited resources


With a focus on working in small-to-mid size teams, the webinar explores how organisations can achieve more impact with fewer resources. Acknowledging that not every online approach will be right for you, the webinar helps you to establish and prioritise genuinely valuable audience reactions to maximise your time and output.


Led by:

Rob Lindsay, Head of Audiences for The Space

Rob is a Digital Producer and Strategist who specialises in helping arts and heritage organisations use digital media to engage meaningfully with new and developing audiences. Having worked in arts and broadcast for almost two decades, including significant roles with BBC and Birmingham Royal Ballet, Rob focuses on understanding how online and social content behaves differently to other media. For The Space, he works across a slate of R&D commissions, and manages a series of mentoring programmes across the UK. He is a guest lecturer in social film at University of Birmingham.



Russell Dornan, Digital Media Content Manager, National Museums Scotland

Currently seconded to National Museums Scotland from the V&A Dundee, Russell has extensive experience of creating and commissioning digital materials that provide access for new audiences without compromising authenticity. He is particularly interested in meaningfully building audiences across digital platforms, and pushing what it means to be an exhibition space on social media. With a background in both digital and curation, Russell has seen first hand the rolling benefits of a strategy-driven approach to online audiences, and how crucial decisions can simplify workflows and increase the confidence of those taking on digital responsibilities for the first time.


Amrit Singh, Creative Director, Rebel Creatives

Amrit Singh is a multi-award winning artist, content creator and mentor from Birmingham. With over a decade of experience working in the design and advertising industry, Amrit has worked with top companies around the world delivering first class design, digital initiatives and has led successful campaigns.

He’s the creative director at Rebel Creatives, a content creation agency and training provider specialising in short-form and live video content, and mentoring, online training and digital bootcamps. Amrit leads on a number of creative initiatives and is an advocate for the arts and culture and digital skills sharing.


This is the second session in a free webinar series, Engaging Audiences with Contemporary Art, brought to you through the ARTIST ROOMS professional development programme, with the generous support of Arts Council England, Art Fund and Creative Scotland.


As our museums and galleries reopen to the public across the UK, the focus of this series is on visitors and audiences. Each two-hour session offers professional advice and practical tips on a different method of engagement – through co-production, learning programmes, evaluation, and digital marketing. The series offers a chance to share experiences and to reflect on cultural challenges and digital innovations that have emerged from the pandemic, and the potential for positive change.



ARTIST ROOMS is a national partnership programme jointly managed by National Galleries of Scotland and Tate. Its programme of solo exhibitions of major 20th and 21st century modern and contemporary artists travels to audiences across the length and breadth of the UK.

The ARTIST ROOMS exhibition programme draws on the national collections owned by Tate and National Galleries of Scotland and is delivered in partnership with cultural organisations of all types and sizes. Access and accessibility are at the heart of ARTIST ROOMS, for partners, as well as audiences. Complementing the exhibition programmes is a series of professional development workshops which supports the sharing of skills, knowledge and new ideas, from exhibition inception to evaluation.