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Finding and developing your online audiences
February 23, 2022 @ 12:45 am - 12:30 pm
Watch the webinar here:
Free webinar brought to you by The Space, in association with Arts Council England.
Are you keen to produce digital marketing and social content with maximum impact? Wondering about how to find and develop an online audience who’ll really connect with you and your work?
In this webinar our speakers start by considering the current context, identify some common challenges and discussing how arts organisations and artists have untangled those. Then we offer some fundamental principles and ideas for building a sustainable strategy for short form content.
• Planning for success
• Developing a strategy for content distribution
• Auditing what you have and identifying opportunities
• Using data for planning and decision making
Rob is The Space’s Head of Programmes, advising organisations on digital production and audience engagement. Having worked in arts and broadcast for over fifteen years, including with BBC Three and Birmingham Royal Ballet, Rob focuses on audience responses, and making social content that works.
Amy is a specialist in digital marketing strategy, implementation and understanding metrics as well as overall marketing strategy, campaign delivery and communications co-ordination. Previously with the Royal Shakespeare Company, her freelance clients include The British Academy, Dance Consortium, Newark Book Festival, City of Birmingham Symphony Orchestra, B:Music, Theatre by the Lake and Earthen Lamp and The Space.