How to Make Podcasting Pay (or at least help cover the costs…)

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How to Make Podcasting Pay (or at least help cover the costs…)

April 21, 2022 @ 11:00 am - 12:30 pm

Watch the webinar here:



Free webinar brought to you by The Space, in association with Arts Council England.

In the last year (at the time of recording) the landscape of podcasting has changed, for example Apple Podcasts and Spotify have both launched subscription models. But there’s not much research to suggest who is using them, how much they charge or what uptake they get. There are now lots of ways to create paid podcast feeds, but how do you know which might work for you?

Sooner or later, someone will say ‘let’s make a podcast!’ but that great idea is simply the start. How much do you need to budget, and what are your options for building an income stream? How much effort will be required, and what will you need to put in place to keep going over time?


We cover:

  • What can you do to give yourself the best chance of creating sustainable audio content?
  • What are the different business models, and what can we learn from those who are using them successfully?
  • As well as money, what other costs (effort, resources etc) should you consider, and how do you create a manageable model?



Rob Lindsay

Rob is The Space Head of Programmes, advising organisations on digital production and audience engagement. Having worked in arts and broadcast for over fifteen years, including with BBC Three and Birmingham Royal Ballet, Rob focuses on audience responses, and making social content that works.


Clare Freeman

Clare is an audio consultant, radio producer and podcast coach. She exec. produces  audio content for BBC Sounds and The Space, and works with arts organisations and artists who are new to podcasting or want to get better at it. Clare has created series which have turned from passion to profit, and gone from podcast to TV show, and co-presents a podcast that has had 4 million downloads.


Mark Steadman

Mark is a podcast producer, consultant and coach, who made his first podcast in 2004. He runs Podcode a podcast studio helping lead the next generation of thoughtful, creative people of purpose in using their voice to make a positive change in the world.