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Online audience engagement: Measuring what matters
March 27, 2019 @ 10:15 am - 4:00 pm
Joe Bell from The Space and Katie Moffat from The Audience Agency will kick off, sharing insights and practical experience from their work with a wide range of arts and cultural organisations. They’ll be joined by:
Chris Unitt, who runs digital analytics and user research agency One Further. Chris works with cultural organisations helping them understand and better serve their audiences. He also writes and speaks on the impact of digital technology and media on arts and culture, and sends out the weekly Cultural Digital newsletter.
James MacGillivray. Formerly a dancer, dance teacher and artistic director, James is the Education and Projects Manager for BalletLORENT. He’ll discuss how the company built an online audience for their magical adaptation of Rumplestiltskin.
Martin Atkinson. As Executive Producer for Silent Uproar, and Manchester Collective, and previously Producer for Hull City of Culture, Martin has developed strategies for engaging audiences online and across social media. He’ll share some of principles he applied to all his work.
Over the course of the day, we’ll consider:
- What do we mean by measurement and metrics in an online and digital context?
- What can you measure on which platform, and how might you use the collected data?
- How can you use data and insight to understand your audiences on different platforms?
- How do you target and reach people who might be interested in your work?
The speakers and case studies will be mixed with opportunities for discussion and questions, and practical planning sessions where you’ll begin to think about how to apply this to your own project or organisation.
The workshop is intended for those from arts and cultural organisations with an interest in extending audiences online and across social media. We have 25 places available. In the event that the workshop is over-subscribed, we reserve the right to re-allocate places to ensure that as wide a range as possible of arts and cultural organisations and artistic endeavours are represented.
Registration is from 10.00am. First session starts at 10.30am.