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Theatre Uncut - Bubble

Short form content: how to maintain your profile in a noisy landscape

Start Time:
08/07/2020, 11:00am
End Time:
08/07/2020, 12:30pm
Location:
Online event

About the event

The Space, in association with Arts Council England is hosting a free webinar for arts and cultural organisations and artists who want to learn about how to use short form content to cut through the noise and maintain and build connections with audiences.

Lockdown has been a game changer in audience enthusiasm for online. It presents artists and organisations an opportunity to engage with people they may never have encountered before, and to check in with audiences who previously come through the doors, or admired their work.

But how do you cut through the noise in a busier than usual online space? What are the emerging 'best practice' tips for creating great social media content, and what lessons have we learned from lockdown?

Our speakers will offer ideas and some fundamental dos and don’ts around developing and sharing great short form, primarily social media, content. With talks, and time for Q&A, discover what can you do now that’ll be sustainable for you and your organisation over time.

We’ll cover:

• What trends are we noticing in online cultural engagement, and what can we learn from these?
• What might success look like for you?
• Key principles and tips for great short form social content.
• Practical tips on creating, or using existing, content within current constraints.

Contributors

Rob Lindsay is The Space Head of Audiences, advising organisations on digital production and audience engagement. Having working in arts and broadcast for over fifteen years, including with BBC Three and Birmingham Royal Ballet, Rob focuses on audience responses, and making social videos that work.

Katie Connelly is a Digital Producer and The Space associate who works with creative organisations to produce digital work that focuses on new platforms and takes advantage of new distribution opportunities. Previously Katie worked for the BBC's Digital Guerrillas, developing digital content for Radio 1, CBBC and BBC Three.

Amrit Singh is a creative director, artist and content producer who makes short-form and live video content with a focus on social media and storytelling. Amrit’s videos have been viewed over 40 million times,  and he was the first of 10 people in the world to become a Twitter Live ambassador.