Short form content: how to maintain your profile in a noisy landscape

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Short form content: how to maintain your profile in a noisy landscape

July 8, 2020 @ 11:00 am - 12:30 pm


Free webinar brought to you by The Space, in association with Arts Council England.

Lockdown was a game changer in audience enthusiasm for online. It presented artists and organisations an opportunity to engage with people they may never have encountered before, and to check in with audiences who previously come through the doors, or admired their work.

But how do you cut through the noise in a busier than usual online space? What are the emerging ‘best practice’ tips for creating great social media content, and what lessons have we learned from lockdown?

Our speakers offered ideas and some fundamental dos and don’ts around developing and sharing great short form, primarily social media, content.


We covered:

• What trends are we noticing in online cultural engagement, and what can we learn from these?
• What might success look like for you?
• Key principles and tips for great short form social content.
• Practical tips on creating, or using existing, content within current constraints.



Rob Lindsay is The Space Head of Audiences, advising organisations on digital production and audience engagement. Having working in arts and broadcast for over fifteen years, including with BBC Three and Birmingham Royal Ballet, Rob focuses on audience responses, and making social videos that work.


Katie Connolly is a Digital Producer and The Space associate who works with creative organisations to produce digital work that focuses on new platforms and takes advantage of new distribution opportunities. Previously Katie worked for the BBC’s Digital Guerrillas, developing digital content for Radio 1, CBBC and BBC Three.


Amrit Singh is a creative director, artist and content producer who makes short-form and live video content with a focus on social media and storytelling. Amrit’s videos have been viewed over 40 million times,  and he was the first of 10 people in the world to become a Twitter Live ambassador.



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