About the event
How can the arts exploit the opportunity of digital technologies and platforms to make great work and grow audiences?
Explore the digital landscape and discover how you and your organisation can benefit with a day of learning in Hull, the UK's City of Culture.
Hear from Martin Green, CEO and Director of Hull 2017, the man charged with pulling together the 365-day extravaganza of culture and art for the city. Martin will talk about the year long programme, what it means to the people of Hull, changing preconceptions and how the city is drawing people from across the UK and wider afield to join in the celebrations.
Fiona Morris, The Space's CEO and Creative Director, will talk about the work of the organisation, looking back upon a year of activity and outline new projects and opportunities.
Breakout sessions will explore digital opportunities in more detail. Including:
Audiences in the digital landscape
From understanding simple, easily accessible audience data to deliver insights, to quick wins around content and social media, these tips will understanding of what different platforms/channels might offer.
Capture for the screen
From cinema screens to mobile screens, what are the considerations and tips to capturing your work for the screen? Kate Packenham, Executive Producer for Donmar Warehouse will join this session.
Interaction and audiences
How do you build compelling, interactive artistic experiences? What are the methods and technologies out there and what’s appropriate for your work? We share some examples of arts experiences using different digital methods, platforms and technologies and wider principles for making great work.
Building your digital strategy
This session will explore the digital tools and opportunities that lie beyond simply marketing arts. An important insight into how to achieve a coherent and manageable digital strategy.
All sessions will be facilitated by BBC Academy trainers.
Registration is from 9.30am. First session starts promptly at 10am. Lunch included.