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Jackie Clune (Caesar) and Company perform in Donmar Warehouse's Julius Caesar - Photo by Helen Maybanks

Understanding and growing your audiences

Start Time:
30/10/2018, 10:00am
End Time:
30/10/2018, 04:00pm
Birmingham Hippodrome
Hurst Street B5 4TB

About the event

Are you keen to know more about and build your audience online? 

In association with Arts Council England, we present a free workshop exploring ways in which you can strengthen existing relationships with your audience, and extend the reach and impact of your work.

The Space's Head of Audiences Joe Bell and Sarah Fortescue Head of Distribution, will be joined by practitioners who’ve connected with diverse audiences in imaginitive ways.

The presentations and case studies will be mixed with practical exercises and small group discussions, so delegates have time to talk through their own work and ideas.

Sessions include:

Sustainable, strategic ways of developing an online following
Joe Bell, Head of Audience Development at The Space, will share practical advice on ways to identify existing and potential audiences, and how to maximise opportunities for them to experience and enjoy your work.

Finding the best distribution channels for your work
With so many platforms to choose from, how do you make the decisions on where to focus your efforts? Head of Distribution for The Space Sarah Fortescue will discuss the steps you can take to develop an effective digital distribution plan.

A number of case studies will be used in order to help you reflect and identify new and potential audiences online. It will also outline the opportunities afforded by the increasing number of digital platforms.

Case Study: Flying Scotsmen

Circus Arts Scotland create physical and circus performances at events and festivals.  Ringmistress Roo Callaghan will reflect on how, starting from a small base, Circus Arts Scotland built and sustained their digital community.

Case study: 5 Soldiers – The Body is the Frontline

Communications Manager Katee Woods will discuss the innovative ways in which Rosie Kay Dance Company build anticipation and engagement in advance of the live streaming of their award-winning show 5 Soldiers. These included developing relationships, and the production of targeted content.

Further information
The workshop is intended for those with some experience of audience development and who wish to enhance their digital understanding. We have 25 places available. In the event that the workshop is over-subscribed, we reserve the right to re-allocate places to ensure that as wide a range as possible of arts and cultural organisations and artistic endeavours are represented.

Registration is from 10.00am. First session starts at 10.30am.

This event is kindly hosted by Birmingham Hippodrome

In association with

Arts Council England logo