Setting clear goals and metrics is a vital part of evaluation but how can you plan to understand any unexpected outcomes from your work?
A practical framework for evaluating digital cultural experiences
Areas to consider when evaluating a digital project
Well-designed evaluation can help you understand the types of audience engaging and therefore whether your marketing is well targeted
In an online context there are lots of interactions that people have which you can track to understand what is working well about the experience you are offering and what you might do to improve it.
Understanding people’s subjective experience of your work is arguably the most insightful and yet challenging part to evaluate.
We spoke to three creatives to learn about how to design digital interactions with evaluation in mind
We spoke to two funders to gain some perspective on how best to approach evaluation.
In Welsh and English - Mentoring case study about digital marketing and content creation for Sinfonia Cymru and Galeri Caernarfon.
Mentoring case study about digital marketing and content creation for Sinfonia Cymru and Galeri Caernarfon.