Resource Tags: Audience Development

A person speaks into a microphone in a studio setting. They are illuminated by a donut light which sits in front of them.
Working with influencers: a practical guide August 1, 2025

Working with influencers can help you reach new audiences, tell your story in new ways, and build lasting engagement — without needing a huge marketing budget.

Photo of a dancer with her arms outstretched and a chink of light shining at her lower back.
Digital toolkits: a resource hub December 5, 2024

Our toolkits offer practical advice and guidance on a range of digital topics, from engaging audiences online to accessibility and digital rights.

Still from Amser Stori of an amimated girl with a hare in a field
Woman in a black dress lying on a rocky outcrop.
Creu Strategaeth Ddigidol gydag Adnoddau Cyfyngedig June 19, 2023

Mentoring case study about Gina Briggs from SheWolf and how she developed a digital strategy and limited resources.

A stage performance with lots of lights
The Believers Are But Brothers
Local vs global: taking work to international audiences online December 20, 2019

Playwright and performer Javaad Alipoor on how he discusses contemporary themes with an international audience through online channels

Influencers
Famous for 15 people: influence and micro influence December 10, 2019

Can social media influencers work for arts organisations?

Caroline Jariwala standing in front of a wall of colourful swirling mosaics.
100 Masters: the importance of having clear aims January 23, 2023

Creative Black Country’s 100 Masters started as a real-world exhibition celebrating local craftspeople. Their digital outputs propelled their Facebook following from 22 to over 80,000. But how?

A group of performers on stage with fun costumes on and a caravan in the background w
Wise Children: making pioneering strides into digital spaces August 24, 2022

Wise Children’s Digital Producer talks us through their digital expansion, and how this has changed the way they reach audiences

Two people looking at a plant in a back garden
Reaching a wider audience: Growing Online June 8, 2022

Grand Union were new to filmmaking but creating a short doc about their organisation has helped them reach wider audiences