
Making TikTok works requires an understanding of the platform and latest trends

Considering TikTok within your social strategy? Here are some of the considerations

Dr Rianna Walcott looks at the recent changes at Twitter and asks what does this mean for arts and cultural communities?

Inspired by Derek Jarman’s diaries 'Modern Nature,' Creative Folkestone shot an experimental film in Jarman’s former home. We investigate the marketing and distribution strategy that made it so successful.

Download our audience toolkit to help you to develop your audiences online

Wise Children’s Digital Producer talks us through their digital expansion, and how this has changed the way they reach audiences

How to make digital marketing assets work for your arts project

Tapping into your storytelling skills can be extremely valuable in creating promotional content and increasing engagement online

Conduct an online audit of your audience to find out who they are, what they like and what they respond to

Is online abuse a problem for the cultural sector? Here's a guide to help you protect yourself and your organisation