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Building a content marketing strategy from the ground up

New approaches to marketing can be invigorating, but they can also come with a rush of uncertainty and doubt. Meghan Keaney Anderson, VP of Marketing at HubSpot, runs down what to worry about, and how you can overcome it.

The best way to get past feeling overwhelmed is to start backwards. Content is built to serve a purpose and your digital content needs to work for you. This Capacity Interactive resource describes how you can strategise and make the changes you need to.