Audiences are moving online in ways which we have never seen before and there's a whole host of reasons why an artist or arts or cultural organisation might want to engage and develop a digital audience. This shift to online, hastened by the pandemic, is one of the biggest developments in this digital era and has created opportunities for artists and institutions alike.
However, we know that finding and building those audiences online isn’t always easy, so we have compiled an online audience toolkit - which you can download below - along with some straightforward advice about what to think about and practical tips for what works.
Guidance and top tips on how to find out more about your audience, who they are, what they like and what they respond to.
Search Engine Optimisation (SEO) is about making your website and content rank highly in Google and other search engines. Digital consultant Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.
Music Is Torture is a piece of ‘gig theatre’ from Tromolo Productions which toured Scotland. Here, they discuss the ways they experimented with ways of generating additional low-cost content and provide their top tips for reaching audiences online.
David Ripert is Founder and CEO of the Augmented Reality startup POPLAR and board member of Sadler’s Wells. He explains how organisations can go about getting a deeper understanding of their audiences and how prioritising is important.