Google Analytics, can be intimidating with many reports, metrics, and confusing charts and tables, here are some actionable steps to help you.
More than 90% of arts organisations say they aren't using Google Analytics to its full potential. Google Analytics are tools for marketers that just need a bit of translating.
For more on Google Analytics read our other resources: Google Analytics 101, Google Analytics Part One: Bounce Rate and Part two: pages per session and average session duration
