When it comes to your website, it’s good to know how people are finding it, and what they’re looking at when they get there. That way you can help them along the journey to buying a ticket, booking a course, or finding out more about what you do.
Google Analytics offers lots of simple, powerful (and free) tools to help you do just that. These bite-sized tutorials will show you how.
For more on Google Analytics read our other resources: Get started with Google Analytics, Google Analytics Part One: Bounce Rate and Part two: pages per session and average session duration