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Instagram advertising: what you should know (#nofilterneeded)

Instagram currently has over 500 million users and 53% of all 18-29 year-olds use it. Molly Garber, Senior Analyst at Capacity Interactive, discusses how the platform works and how arts marketers can utilise it.

This resource explains how Instagram works, why it is the preferred platform for visual inspiration and compelling images, includes a case study on a recent success for the Washington National Opera and features top tips on what you should think about before you start posting.