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Not for the likes of you part 2

‘Not for the likes of you’ was a research project focused on 32 cultural organisations which have successfully become accessible to a wider audience. This on-demand audience development video series looks at the tactics and strategies that worked for them which can be used by others.

Part 2 is an on-demand video that explains why audience research is important and how to devise meaningful benefits to engage and involve your audience.

For more on audience development try our case study: Raising awareness and building audiences, return to Part 1 or read our other resources.