Reaching people digitally
Audiences are moving online in ways which we have never seen before and there’s a whole host of reasons why an artist or arts or cultural organisation might want to engage and develop a digital audience. This shift to online, hastened by the pandemic, is one of the biggest developments in this digital era and has created opportunities for artists and institutions alike.
However, we know that finding and building those audiences online isn’t always easy, so we have compiled an online audience toolkit – which you can download below – along with some straightforward advice about what to think about and practical tips for what works.
Getting started
What audiences want from immersive experiences
What makes an immersive experience genuinely meaningful and memorable from the audience’s perspective? Where does mainstream audience demand lie? 
How to conduct an online audience audit
Conduct an online audit of your audience to find out who they are, what they like and what they respond to 
Raising awareness and building audiences
Bringing ‘gig theatre’ to online audiences