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Need inspiration or advice on how to deliver great art on digital platforms? We've got together with a range of partners to bring you content and guides to help with everything from creative development and production using technologies such as VR or 360 filming, to live streaming and performance capture, to finding an audience online and measuring success. Here's the how-to.

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Resource results

Two masked actors

How to build and maintain your online community

This guide will help you understand the fundamentals of your website, SEO targeting, content, design and much more as you build your digital engagement.

TypeGuide, Audiences, Creative development
Top down view of office desk with laptop and tablet, and the words be prepared

Get started with Google Analytics

Google Analytics is one of the most critical platforms for digital marketing. Jenny Kreizman, Senior Analyst at Capacity Interactive breaks down how to get started.

TypeGuide, Audiences, Production
Image of LOOP>>60HZ: CITY OF DRONES from the Barbican and Space commission

Getting to Green Light

You’ve got an idea. How do you make it great? And how do you share it? How to turn great ideas into compelling propositions.

TypeBlog, Creative development
Group of people viewing site layouts

Why do people use your site?

Every visitor to your website has a reason for being there. Here’s how to find out what it is, and use it to give them the right experience.

TypeGuide, Audiences
Three people planning on a laptop

Digital planning

Katie Moffat, the Audience Agency's head of digital, offers her top tips for making a digital plan

TypeGuide, Production
Two people vieing digital tablet, with ballet performance playing on the screen

7 Things we learnt from World Ballet Day 2016

Using Facebook Live to stream over 20 hours live to a reach of 135 million, Tom Nelson, Creative Producer for the Royal Opera House, explains the lessons learnt

TypeGuide, Audiences, Creative development
Animated smartphone, with directors images, film cuts and scissors

How to shoot short-form video and get it seen

Video is predicted to account for more than three-quarters of all internet traffic by 2019. This guide by the BBC Academy provides direction on how to ensure your videos get seen and shared

TypeGuide, Production

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