Build skills

An introduction to the tools that can help you to find out more about your online audiences

How to do digital marketing on a budget.

Brian Peters, Marketing and Social Media Manager at Buffer Social explains what makes videos successful on social media

Jenny Kreizman, Senior Analyst at Capacity Interactive continues explaining Google metrics, focusing on pages per session and average session duration.

What does ‘going digital’ mean for you? These tips will help you use technology to add real value.

Culture24 chief executive Jane Finnis reflects on how digital is impacting cultural organisations and their audiences...

Top tips for making Instagram work for arts organisations

Cultural organisations can find 'digitising' difficult and feel under pressure. Missy Mills, Digital Development Producer for the Royal Opera House, explains how to go digital.

Google Analytics is one of the most critical platforms for digital marketing. Jenny Kreizman, Senior Analyst at Capacity Interactive breaks down how to get started.

Every visitor to your website has a reason for being there. Here’s how to find out what it is, and use it to give them the right experience.

Katie Moffat, the Audience Agency's head of digital, offers her top tips for making a digital plan