Short form content: how to maintain your profile in a noisy landscape

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Short form content: how to maintain your profile in a noisy landscape

May 20, 2020 @ 11:00 am - 1:00 pm

Watch the webinar here:



Free webinar brought to you by The Space, in association with Arts Council England.

How can arts and cultural organisations and artists use short form content to cut through the noise and maintain and build connections with audiences?

Lockdown has been a game changer in terms of the willingness of everyone to do more online, and presents artists and organisations with the opportunity to engage with potential audiences they may never have encountered before, and also to check in with those that might usually come through their doors or even just admire their work from afar.

But how do you cut through all the noise in what’s an even busier space than usual online? What are the existing and emerging ‘best practice’ tips for creating great social media content and what are the lessons we’ve learned from lockdown?

Our speakers offer ideas, guidance and some fundamental dos and don’ts around developing and sharing great short form content, primarily social media content, post-pandemic but also in a way which is sustainable for you and your organisation.


We covered:

  • What are the key trends we’re noticing due to the current situation in terms of online cultural engagement and what can we learn from these?
  • What might success look like for you?
  • Key principles and tips for great short form social content
  • Practical tips for creating and working with existing content within the current constraints



Rob Lindsay is The Space Head of Audiences and an experienced digital producer and social marketer who specialises in helping arts organisations use digital media to engage meaningfully with new and developing audiences. Having working in arts and broadcast for over fifteen years, including time working with BBC Three and Birmingham Royal Ballet, Rob focuses on audience responses, and how social videos have to behave differently to other media. Rob works across The Space commissioning strands and mentoring programme, advising organisations on digital production and audience engagement.


Katie Connelly is a Digital Producer, Trainer and Mentor and Space associate who has worked with creatives and creative organisations across the UK to produce digital work that focuses on new platforms and takes advantage of new distribution opportunities. Katie worked for the BBC’s Digital Guerrillas innovation group, a team of specialists developing digital content for BBC TV, Radio and Digital, with a focus on young and diverse audiences. Katie has worked with digital partners including Radio 1, CBBC and BBC Three, before working for the BBC Three team. Katie works with The Space to advise organisations on their digital content and audience engagement.



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