Enticing online audiences: providing context and story to give your work impact

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Enticing online audiences: providing context and story to give your work impact

May 31, 2023 @ 11:00 am - 12:00 pm

Watch the webinar:


A free webinar brought to you by The Space, in association with Arts Council England.

You have an idea for a project, and you know the story you want to tell. How do you ensure the final product is as clear and engaging to new audiences as it can be? From framing your work with the clearest copy, to making a stellar suite of supporting assets and creating a project that tells a clear and captivating story, this webinar explores the key principles of presenting a well-defined project online.

Using two Space commissions as case studies, Upswing’s contemporary circus mockumentary Common Ground and WOVEN’s documentary film Growing Colour Together, we discuss top tips (and how to avoid potential pitfalls) of online storytelling.


We cover:

How to create and maintain a clear narrative for your project

What to think about when building supporting assets

Framing your work online with copy, and a clear tone of voice

How organisations have responded to the challenges of positioning their work online.

The importance of ‘critical friends’



The Space Associate Sarah Fortescue, who has served as Executive Producer on a wide range of films, interactive experiences and audio projects. Sarah also specialises in distribution, with projects featured on the BBC, Channel 4, Sky Arts, Amazon and The Guardian, as well as international TV and cinema.


Vicki Amedume, leading practitioner of circus, theatre and outdoor arts. Vicki founded Upswing to bring new artists and experiences to the stage, and to reflect a dynamic and diverse world. She is the artistic director for  Common Ground, Upswing’s project which combines comedy and circus to explore the ideas that matter to us right now.


John Slemensek-Thorne, filmmaker for WOVEN, celebrating generations of innovators within the textile scene of Kirklees. Growing Colour Together is a project that runs through this year’s festival (taking place across Kirklees from 3rd June – 9th July) and John was the director, cinematographer and editor of the film and supporting trailer.


You can listen to an audio introduction to the session here.