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Understanding and Growing Audiences Digitally
July 19, 2016 @ 10:00 am
What does the digital landscape offer in terms of audience insights, reach and engagement? Which tools are out there to help you understand your current audience? And how can you read the data and insights around audiences and apply this to drive audience growth?
This workshop will help you identify new and potential audiences online and provide practical steps to target them effectively. It will also outline the opportunities afforded by the increasing number of digital platforms.
Which content works to engage audiences in an online environment? And which tools exist to help you test, learn and improve your marketing to improve engagement and conversion?
This day of learning includes sessions that will help you take the principles of identifying, understanding and engaging audiences digitally and apply these to your work to drive audience growth and engagement.
The day is aimed at marketing, communications and audience professionals in the arts with a solid base knowledge and experience of audience development who wish to enhance their digital understanding and skills.
Tuesday, 19 July 2016 from 09:30 to 17:00 (BST)
Tate Liverpool – Albert Dock Liverpool Waterfront, Liverpool, L3 4BB