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YouTube offers another way to connect with your audience. Are you making the most of your channel?

One of the largest video platforms, YouTube, is one of the best ways to communicate with a wide audience and many arts organisations are producing their own content. 

This invaluable playbook produced by Canvas features everything you need to know about optimising your channel and videos - and managing your content. The guide explains the difference between a channel banner and an avatar and show you how to create playlists, tags and thumbnails, and how to use cards to maximise your call to action, finishing with Canvas' Top Tips for YouTube Success.