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Pitch Perfect - submit ideas for radio and TV

Are you an artist, creative or a cultural organisation in the West Midlands with a brilliant idea for radio or TV? If so, this is the opportunity for you. 

We are asking theatre-makers, musicians, artists, writers and cultural organisations based in the West Midlands to submit an idea for a TV or radio project for the chance to be part of a training and development scheme that offers access to:

  • Industry insiders from The Space who will champion your idea to TV and radio channels
  • Training sessions with TV and radio leaders
  • One-to-one sessions with producers, script editors and local independent production companies that can help make your idea broadcast-ready
  • Access to written resources to help you hone your pitch
  • Contributions to funding if your idea is picked up by a broadcaster during the scheme.

How to apply

You can apply apply online here. Our short application form asksfor a brief overview of your idea and your artistic experience.

You can also download a copy of the application form (DOCX 31KB) to reviewand draft your answers tothe questions before completing theonline form.

You can apply as an individual artist/creative or as a cultural organisation.You must currently be based in the West Midlands.

The deadline for applications is 5pm on Thursday 15 September 2022. However, you can apply ahead of the deadline, if you wish, and we will consider ideas that are particularly timely or topical as we receive them.

About the opportunity

Pitch Perfect has been set up in response to the fact that the West Midlands is currently underrepresented on national TV and radio – its stories, its characters and its creative talent. We aim to address this through training, development support, networking and contributions to production funding. 

Our goal? For a collection of your ideas and stories to get on air and on screen through this process. 

And even for those whose ideas don’t make it onto radio or TV this time, we hope that everyone taking part will have learning and development opportunities as part of the process, which will help them with future broadcast or digital projects.

How it works

Pitch Perfect has four stages. Everyone who applies will be invited to at least one exclusive training event:

Stage 1: Applications

West Midlands-based artists, creatives and cultural organisations submit a short summary of their idea and information on themselves and their work. 

Please note: your idea does not have to be a fully-fledged broadcast concept at this stage – you can tell us about an idea, a story, an approach or a character you would like to share on air/on screen. 

Everyone who applies will be invited to a special webinar with TV and radio leaders who specialise in arts content and will discuss what makes a good broadcast pitch. 

Stage 2: Longlist

For ideas that we judge to have the most broadcast potential, we will invite a group of around 20 artists, creatives or representatives from cultural organisations to join training sessions and access resources that will help them to shape their idea into a broadcast proposal. The Space will discuss these ideas with broadcasters to gauge interest.

Stage 3: Shortlist and match making

Following conversations with broadcasters about the ideas in the mix, we will select a shortlist to be introduced to production mentors and local independent production companies appropriate to each idea. They will work with them to refine their pitches, ahead of further detailed conversations with broadcasters. 

Stage 4: Productions on air and on screen

Our aim is to support a new generation of West Midlands broadcast programme-makers. The Space can make a contribution to production funding for a limited number of projects, if they are greenlit.

Please read these documents before you apply


If you need support to access, complete or submit the application form, would like more information about the process or information in a different format, please contact us by emailing or telephoning 0121 663 1488 and leave a message including your contact details.    

Pitch Perfect is part of a wider programme of broadcast development, commissions and training funded by Arts Council England through National Lottery Project Grants. 

Want to find out more? Listen to our podcast

In addition to reading the Guidance, you may want to listen to our podcast where CEO and Creative Director Fiona Morris speaks to producer Natalie Woolman and Co-ordinator Sam Thodhlana to explain the opportunity and what it can offer you.