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The Campaign Playbook

This campaign planning 101 gives you all the info and tools you need to run brilliant online campaigns

TypeGuide, Audiences
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Get closer to your Facebook fans

How do you know if you’re hitting the right note with your audience online? Find out who they are and what they want with Facebook Insights. Here’s the how-to.

TypeGuide, Audiences
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Google Analytics 101

You’ve got a great website. But do you know how people find it? Or what they look at when they do? Google Analytics can show you. Here’s how you use it.

TypeGuide, Audiences
Build your own website sketch

How to build your own website

Think you need a web designer? Think again. Create your own site for free - no coding required - with this simple site builder.

TypeGuide, Production
Three people looking at website usability on a flipboard

Why do people use your site?

Every visitor to your website has a reason for being there. Here’s how to find out what it is, and use it to give them the right experience.

TypeGuide, Audiences
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Making the most of digital

What does ‘going digital’ mean for you? These tips will help you use technology to add real value.

TypeGuide, Production
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How does copyright work?

Want to protect your creative work, or use someone else’s? Here’s what you need to know about copyright.

TypeGuide, Production

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